
This client had an extremely high CPA on actions such as button clicks in the beginning, but we shifted to tracking the funnel correctly by adding conversion actions for form submissions on the landing page and also appointments set with the sales team further down the funnel.
The main challenge with this account was that they have a high ticket offering with a long sales cycle. Their persona also is a very specific type of decision maker within bigger companies who are looking for onsite health services.
My role was to generate marketing-qualified leads for the sales team to qualify and further nurture. I did this by managing their Google search campaigns.
This client had an extremely high CPA on actions such as button clicks in the beginning, but we shifted to tracking the funnel correctly by adding conversion actions for form submissions on the landing page and also appointments set with the sales team further down the funnel.
Paid Ads
Health & Wellness
Put your e-mail in and we'll arrange a consultation call for you
Peter Pauper Press wanted to establish their own ecommerce presence without damaging the Amazon revenue stream they had already developed for their catalog of books, journals and stationery gifts. Finding the right audience and differentiating the product offering for searchers truly interested in premium paper goods were challenges I needed to overcome in order to deliver profitable campaigns.

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.