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This client had an extremely high CPA on actions such as button clicks in the beginning, but we shifted to tracking the funnel correctly by adding conversion actions for form submissions on the landing page and also appointments set with the sales team further down the funnel.
The main challenge with this account was that they have a high ticket offering with a long sales cycle. Their persona also is a very specific type of decision maker within bigger companies who are looking for onsite health services.
My role was to generate marketing-qualified leads for the sales team to qualify and further nurture. I did this by managing their Google search campaigns.
This client had an extremely high CPA on actions such as button clicks in the beginning, but we shifted to tracking the funnel correctly by adding conversion actions for form submissions on the landing page and also appointments set with the sales team further down the funnel.
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Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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