
We ran about 12 tests over a 3 month period and improved the conversion rate by over 30% from the start of the project.
The project was to help Nobul improve the conversion rate on the site, particularly at the bottom of the funnel.
We attacked this in a number of ways:
- Identified the key types of traffic that were coming to the site and customized the experience for each major group
- adjusted the copy and content at each stage of the funnel, with a focus on the final stage where there was the largest drop-off
- create a process to continuously run a test, roll out the winner and then start a new test
We ran about 12 tests over a 3 month period and improved the conversion rate by over 30% from the start of the project.
Web Development,CRO,Marketing Strategy
Real Estate
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instaMek's #1 goal was to reduce their CPA (cost per acquisition). Bringing a relatively new service to the market, instaMek knew that their current service provider could be doing more.
They wanted to see a decrease in their CPA, but also an increase in conversions to grow their already expanding business. They knew that working with the right PPC agency would help them achieve those goals.
This comfort food company was doing well but recognized the need to retain more of its existing customer base. Strategies such as retargeting on social media are expensive, however. After doing some research and hearing positive remarks from other DIDO clients, they decided to move forward with DIDO’s email marketing to re-engage their customers and develop more long term relationships.

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.