After running the new campaigns built, client saw immediate improvement and conversions for registrations for online tutoring.

0.1
CPL

The Challenge

This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.

The Process

After a long call with the client I went to work in a spreadsheet building out the new structure. I went through over 600 ad groups pulling out the keywords being targeted and organizing based on performance, I then researched the keywords to see if they even make sense for this client's needs. After several hours or researching, organizing, and consolidating, I had a spreadsheet outlining 12 campaigns with 6-8 ad groups, I was able to then build out ad copy to map to these ad groups and present to the client.

The Solution

After running the new campaigns built, client saw immediate improvement and conversions for registrations for online tutoring.

Skills Used

Paid Ads

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2.54

ROAS

truLOCAL

truLOCAL is a farm-to-table meat subscription company based in Canada. They were struggling with reducing their CAC and improving their ROAS with their paid ad spend.

1

CPR

Cloudwaitress

CloudWaitress is the best way to start accepting online orders and reservations. We are one of Australia's fastest-growing startups with 700% growth from 2019 till today.


The CloudWaitress mission is – “To build a system that provides an easy way for small business restaurant owners to accept and manage every type of online order, for free.”

ADP

  • Existing agency underperforming
  • Transition to in-house marketing team
  • High CPA and Low Conversion Rate

Top Rank Soccer Academy

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.