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By utilizing trending short-form content such as Instagram Reels, Tik Tok, and YouTube Shorts, OptionsSwing was able to increase their following while reducing ad spending.
They remain the premier options trading education brand in the world and have been recognized by Yahoo! Finance, Benzinga and more.
OptionsSwing is an investment education company teaching investors how to make money through stock options trading and other stock investments. I advise their Director of Marketing, Warwick Gorman, on social media strategies to increase brand awareness and member subscription rates.
I advised OptionsSwing's Director of Marketing on social media and digital marketing strategies he could implement to increase brand awareness. We communicated daily on the latest strategies and determined it would be most effective to ride the wave of trending short-form video.
OptionsSwing committed to creating short-form educational videos on a consistent basis which allowed them to grow their following organically. Furthermore, they improved profit margins because the increased organic growth led to reduced ad spending.
By utilizing trending short-form content such as Instagram Reels, Tik Tok, and YouTube Shorts, OptionsSwing was able to increase their following while reducing ad spending.
They remain the premier options trading education brand in the world and have been recognized by Yahoo! Finance, Benzinga and more.
Marketing Strategy,Social Media Management
Technology
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This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.
A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.
They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.
Funded startup app in the weight loss space. Overwhelmingly negative online reputation for key brand terms. Experiencing trouble driving and sustaining any meaningful amount of qualified non-brand traffic through SEO.
Supernova was in desperate need for a website facelift and redesign to help tell a more compelling story.
OptionsSwing is an investment education company teaching investors how to make money through stock options trading and other stock investments. I advise their Director of Marketing, Warwick Gorman, on social media strategies to increase brand awareness and member subscription rates.
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Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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