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By utilizing trending short-form content such as Instagram Reels, Tik Tok, and YouTube Shorts, OptionsSwing was able to increase their following while reducing ad spending.
They remain the premier options trading education brand in the world and have been recognized by Yahoo! Finance, Benzinga and more.
OptionsSwing is an investment education company teaching investors how to make money through stock options trading and other stock investments. I advise their Director of Marketing, Warwick Gorman, on social media strategies to increase brand awareness and member subscription rates.
I advised OptionsSwing's Director of Marketing on social media and digital marketing strategies he could implement to increase brand awareness. We communicated daily on the latest strategies and determined it would be most effective to ride the wave of trending short-form video.
OptionsSwing committed to creating short-form educational videos on a consistent basis which allowed them to grow their following organically. Furthermore, they improved profit margins because the increased organic growth led to reduced ad spending.
By utilizing trending short-form content such as Instagram Reels, Tik Tok, and YouTube Shorts, OptionsSwing was able to increase their following while reducing ad spending.
They remain the premier options trading education brand in the world and have been recognized by Yahoo! Finance, Benzinga and more.
Marketing Strategy,Social Media Management
Technology
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What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
This client has basic flows in place with decent KPI stats and ROI. We're in the process of improving these metrics via A/B testing.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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