By utilizing trending short-form content such as Instagram Reels, Tik Tok, and YouTube Shorts, OptionsSwing was able to increase their following while reducing ad spending.
They remain the premier options trading education brand in the world and have been recognized by Yahoo! Finance, Benzinga and more.
OptionsSwing is an investment education company teaching investors how to make money through stock options trading and other stock investments. I advise their Director of Marketing, Warwick Gorman, on social media strategies to increase brand awareness and member subscription rates.
I advised OptionsSwing's Director of Marketing on social media and digital marketing strategies he could implement to increase brand awareness. We communicated daily on the latest strategies and determined it would be most effective to ride the wave of trending short-form video.
OptionsSwing committed to creating short-form educational videos on a consistent basis which allowed them to grow their following organically. Furthermore, they improved profit margins because the increased organic growth led to reduced ad spending.
By utilizing trending short-form content such as Instagram Reels, Tik Tok, and YouTube Shorts, OptionsSwing was able to increase their following while reducing ad spending.
They remain the premier options trading education brand in the world and have been recognized by Yahoo! Finance, Benzinga and more.
Marketing Strategy,Social Media Management
Technology
Put your e-mail in and we'll arrange a consultation call for you
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.