My client CQURE Academy was a successful online education platform for cybersecurity professionals. When I took over the project it was its 3rd year existence.

The challenge I had was the speed of the growth for the new season with the existing courses (products).

Reduce CPL from $45-55 per lead to below $30 which is around a 40-50% improvement in cost per lead

The challenge with this client was to achieve a 30% + improvement on the ROAS compared to the previous 6-12 months. With limited content and no budget for new creatives.

The brand was struggling to acquire new customers and had no strategy with their paid media. I was able to create a strategy from scratch and eventually get them from breaking even to being profitable with their paid campaigns.