Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Olivela’s $1 Million Pledge successfully raised donations and ignited conversations
and positive sentiment across social media. Not only did our ads help Olivela
increase their brand awareness, we also drove sales resulting in $100.2K in
revenue.
This philanthropic campaign fueled Olivela’s evergreen retargeting campaigns to
further increase sales and revenue.
The following metrics were from November 7 - December 31:
Please read the Process overview first.
Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.
Olivela is a philanthropic clothing retailer who believes giving back should be built
into every single transaction. Customers shop their favorite designer, fashion and
beauty brands while Olivela donates 20% of the proceeds to their partnering
charities.
Olivela partnered with various celebrities during the 2019 holiday season for their
$1 Million Pledge. This extensive and exclusive list included well-known celebrities
like Selena Gomez, Jennifer Aniston and Dakota Fanning.
When users clicked on a paid social ad or visited Olivela’s website, they’d have
the opportunity to subscribe to emails. When users provided their email address,
Olivela donated $5 to the partner celebrity’s charity. Olivela would continue this
for up to $1M in donations.
The objectives of the $1 Million Pledge were as follows:
1. Raise donations for several incredible organizations including: The WE
Organization, St. Jude, and CARE.
2. Increase awareness of Olivela’s brand, drive sales and new subscribers.
I diversified Olivela’s acquisition campaigns by launching a Conversions
Objective and Catalog Sales Objective (DABA) to acquire and attract new customers on Facebook and Instagram.
Through my evergreen static and dynamic remarketing campaigns, users who were top of funnel would be captured at the bottom. Evergreen shopping ads were displayed
to initial email subscribers that had Olivela donate $5. Visitors to Olivela’s landing
page via a partnering celebrity were re-served ads from the same landing page.
By implementing this full-funnel, tailored approach, Olivela’s $1 Million Pledge was
a success.
Olivela’s $1 Million Pledge successfully raised donations and ignited conversations
and positive sentiment across social media. Not only did our ads help Olivela
increase their brand awareness, we also drove sales resulting in $100.2K in
revenue.
This philanthropic campaign fueled Olivela’s evergreen retargeting campaigns to
further increase sales and revenue.
The following metrics were from November 7 - December 31:
Paid Ads,Paid Ads
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
I work with The del Coursy Collection for 5 wonderful years managing and implementing full-service marketing. This included social media, email marketing, content marketing, web design, media production and PR. When I started working with del Coursy they focused on their brick-and-mortar store and had zero online footprint. I built their online presence from the ground up.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
