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Our SEO efforts drastically boosted the performance of the site.
From increased user traffic to higher conversion rates, we gave the new company a much needed digital facelift.
Again, we have to stress the importance of understanding the company’s unique value proposition. Without it, you’re just shooting blind.
Because we understood what the company was trying to accomplish, every header, piece of copy, and URL was aligned.
By the numbers, the effort:
What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
The solution we came up with was a comprehensive web audit with SEO best practices in mind, combined with a customer-first navigational strategy. The focus of our optimization efforts was:
Our SEO efforts drastically boosted the performance of the site.
From increased user traffic to higher conversion rates, we gave the new company a much needed digital facelift.
Again, we have to stress the importance of understanding the company’s unique value proposition. Without it, you’re just shooting blind.
Because we understood what the company was trying to accomplish, every header, piece of copy, and URL was aligned.
By the numbers, the effort:
SEO
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Created a web-based lead funnel for colocation, hosting services and managed services that previously did not exist for the company.
Over the 6 years since their founding, ExeQut has effectively grown their DC based development company for businesses and government agencies alike. But they realized they were hitting a plateau of growth based around sales and referrals alone. They knew that a marketing strategy was needed.
SureFit was looking to improve it's eCommerce sales primarily through organic, paid search, affiliate and email channels. The challenge was to create a holistic digital marketing strategy that the company could implement on a consistent basis to generate direct to consumer sales as well as customer retention/repeat purchases.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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