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We have been able to find different audience niche and creatives to help increase their brand awareness and subscriptions.
Increase monthly subscription box purchases of baby clothing
I currently handle the Facebook Ads strategy and will soon be working on Google Ads. Their objectives is to increase subscribers to their monthly subscription box. They had very little data from before so we were almost starting from scratch.
We have been able to find different audience niche and creatives to help increase their brand awareness and subscriptions.
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MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.
Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
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We had to find a way to improve our CPA. Most of te traffic was coming from YouTube, which is not an easy channel to work with.
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