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I created a Top of the funnel, Middle of the funnel, and bottom of the funnel strategy to help my client get more leads through both Facebook and Google. For Facebook the TOF would be a video to get people aware of the product, MOF would be people that showed interest in the first video showing them a different type of video, BOF was a retargeting campaign
The client has a SAAS company, the software is for ordering food without installing an app, it's all web based. The challenge was coming up with a paid media strategy that will ultimately get restaurant owners to schedule a demo to the software. It was a new software and they weren't sure if it will perform well in the market during COVID.
I was the paid media specialist, I had to come up with a paid media strategy by understanding their customer persona and utilizing any ad creatives they had to start testing an initial strategy.
My initial strategy was to create an awareness campaign of a video demonstration of the software, then to create separate audiences based on video consumption.
With multiple audiences I then created more campaigns to show different videos to people that are already familiar with the software. Ultimately, I wanted to retarget all the people that made it through all the videos, also retarget people the visit specific pages to get them to convert.
I created a Top of the funnel, Middle of the funnel, and bottom of the funnel strategy to help my client get more leads through both Facebook and Google. For Facebook the TOF would be a video to get people aware of the product, MOF would be people that showed interest in the first video showing them a different type of video, BOF was a retargeting campaign
Paid Ads,Paid Ads,Web Development
Technology
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This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.
Woulvestuff reached out to us because they were trying to find a better way to use their existing chatbot. The store had a chatbot referring customers to the website from Facebook and inviting people to join a mailing list, according to the client, that list is responsible for 40% of the sites income.
the main challenge was that the client wanted to use the same chatbot for the website and Facebook, we had to do something that will provide a reason for new and returned users to engage with the chatbot and give their emails to join the community.
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