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I created a Top of the funnel, Middle of the funnel, and bottom of the funnel strategy to help my client get more leads through both Facebook and Google. For Facebook the TOF would be a video to get people aware of the product, MOF would be people that showed interest in the first video showing them a different type of video, BOF was a retargeting campaign
The client has a SAAS company, the software is for ordering food without installing an app, it's all web based. The challenge was coming up with a paid media strategy that will ultimately get restaurant owners to schedule a demo to the software. It was a new software and they weren't sure if it will perform well in the market during COVID.
I was the paid media specialist, I had to come up with a paid media strategy by understanding their customer persona and utilizing any ad creatives they had to start testing an initial strategy.
My initial strategy was to create an awareness campaign of a video demonstration of the software, then to create separate audiences based on video consumption.
With multiple audiences I then created more campaigns to show different videos to people that are already familiar with the software. Ultimately, I wanted to retarget all the people that made it through all the videos, also retarget people the visit specific pages to get them to convert.
I created a Top of the funnel, Middle of the funnel, and bottom of the funnel strategy to help my client get more leads through both Facebook and Google. For Facebook the TOF would be a video to get people aware of the product, MOF would be people that showed interest in the first video showing them a different type of video, BOF was a retargeting campaign
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Edufunder is an online fund sourcing site for students to fund their educations.
Website Design and Development Services.
Build a website that looks pretty, modern and profesional.
Made for performance, SEO, visibility, and made to grow businesses and their presences.
Newsflare were looking to drive signups and contributors of their platform by predictable, scalably and repeatably by investing in paid media.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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