
Increased website speed by 2-3 seconds overall
Increased the number of pages which are indexed by over 5k
Created structured schema guide and implemented structured schema to high value pages to get them to rank better.
Audited local SEO and created a game plan for how to work with GMB. Cleaned up GMB and improved listings for all locations across USA.
Client lost rankings to WebMD and other competitor pest control companies. Much of this was due to the website being slow, content which is not updated, and other issues.
My Role: I was the SEO lead for this account.
What I did:
Increased website speed by 2-3 seconds overall
Increased the number of pages which are indexed by over 5k
Created structured schema guide and implemented structured schema to high value pages to get them to rank better.
Audited local SEO and created a game plan for how to work with GMB. Cleaned up GMB and improved listings for all locations across USA.
SEO
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At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.
It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.
One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.

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