Wolford is an Austrian textile manufacturer of tights, bodysuits and underwear, as well as women's clothing and accessories.
Main objective was to run a branding campaign to test audience segments and to reduce the bounce rate.
Web Development,Paid Ads,Marketing Strategy
Style & Fashion
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MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.
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