One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.

Lilyana Naturals is a massive brand on Amazon.

After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.

I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.

Credit One Bank credit card is designed for people who are trying to rebuild their bad credit and people starting out and trying to build credit. Credit One was not a well-known consumer brand, the challenge was two-fold, One, to educate the consumer who Credit One was, and two, inform the consumer that while most credit card companies asked for too much information (TMI) when you apply for their card, Credit One only asked a few.

Head of digital marketing for Earth2.io

Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.

Role:

- Experiential Marketing

- Facebook and Instagram Marketing

- A/B testing

- Copywriting

- Advertising Strategy

- User Acquisition