0.35
CPL

The Challenge

Rivali Park’s is an internationally renowned design and architecture firm. The main

task was to increase brand awareness and reduce cost per lead, as well as attract new customers by using retargeting.

The Process

The campaign was carried out in two directions: awareness and retargeting.

Awareness: In the premium real estate sector the decision to buy is taken by the

client for a long time, so we worked with the to of the sales funnel. Semantica and

look-alike were used to expand the audience by searching for interested users and

placing ads in the native environment.

Retargeting: Сampaign with this client had already been carried out, so we returned

to users who already got interested in the product and used specific creatives to attract those users.

The Solution


Skills Used

Web Development,Marketing Strategy,Paid Ads,Paid Ads

Industry

Real Estate

Results by the numbers

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I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.


Key achievements:

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  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials

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