Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.
I was in charge with the overall paid media strategy, set up, and execution
Digital Campaign Management
Facebook & Instagram Ads
I leveraged the thousands of past customers list to create a lookalike audience on Facebook. Targeting their past customers and a lookalike audience is great since the majority of them were business owners or organizations.
Google Shopping
Fixed the account structure from showing all products to organizing the account to show their most profitable products in their own campaign.
Youtube
Retargeted on Youtube people that have viewed specific products on the site and showing them a video of the product in use.
Paid Ads,Paid Ads,Google Shopping,Paid Ads
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
