• Consistent 2-3x ROAS on Google shopping
  • 31% YOY Increase in sales
  • 1000% Increase in social traffic
3
ROAS

The Challenge

When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.

The Process

I was in charge with the overall paid media strategy, set up, and execution


Digital Campaign Management 


Facebook & Instagram Ads

I leveraged the thousands of past customers list to create a lookalike audience on Facebook. Targeting their past customers and a lookalike audience is great since the majority of them were business owners or organizations. 


Google Shopping 

Fixed the account structure from showing all products to organizing the account to show their most profitable products in their own campaign.


Youtube

Retargeted on Youtube people that have viewed specific products on the site and showing them a video of the product in use. 

The Solution

  • Consistent 2-3x ROAS on Google shopping
  • 31% YOY Increase in sales
  • 1000% Increase in social traffic
Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

6

ROAS

Dessert Holdings

Dessert Holdings was in need of a new website, a marketing plan, social media plan + SEO in Spring of 2019 that would effectively reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). The opportunity presented with this unique challenge was the ability to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.

2.32

CPL

Bravo Telecom

They wanted to get more customers through Google advertising

Gryphon House

The client had paused emails for several months as they were having issues migrating to a new platform.


Helped this brand migrate from Bronto to Salesforce Marketing Cloud.


I setup new Customer Journeys, developed a content strategy and calendar and started managing ongoing campaigns.

2

CPL

Utah Rehab Center

They wanted a stronger Google ads agency that could help them with their CRO as well

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.