Fuller Brush had trouble getting a positive ROAS from their marketing efforts.

Marketing wasn't efficient due to tracking issues and the website kept crashing.

Sparrow is a science-based subscription service that condenses the latest science insights in a digestible and easy-to-understand manner.

At the time Sparrow was an early stage business that was searching for the right product and business model for Product Market Fit. We had to come up with a way to grow the company.

Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.

Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.

As Head of Growth, I'm at the forefront of driving the acquisition strategy.

Product: Twitter analytics and growth app

Challenge: The platform acquired 1M free users organically but very few converted to paid customers

Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions

Results: converted 10% of free users into paid customers, both premium and enterprise