We were able to improve their ROAS from 1.5 to 3.1 in just one month while giving way more consistency than before. They had campaigns working for only 3 days and then dying. Our campaigns were bringing results daily which allowed them to scale.
They had decent results with Facebook ads but wanted an agency to bring better copywriting, ads management & creative ideas (motion, video & image)
We started working with what they had
We were able to improve their ROAS from 1.5 to 3.1 in just one month while giving way more consistency than before. They had campaigns working for only 3 days and then dying. Our campaigns were bringing results daily which allowed them to scale.
Paid Ads,Paid Ads,Branding,Content Marketing,Social Media Management
Style & Fashion
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This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.
A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.
They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.
The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.
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