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I helped scale this client from ~700k a month in revenue across all channels to hitting their goal of $1m a month in just 3 months. They wanted to optimize for revenue while achieving a good ROAS which was anywhere between 12-18x in the Google ads account and 29x on facebook. The PPC efforts currently make up anywhere from 40-50% of revenue for the business.
Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
My main role was to Manage their 120k/month budget across Google and Facebook. I continuously updated offers and also promoted their education program.
I helped scale this client from ~700k a month in revenue across all channels to hitting their goal of $1m a month in just 3 months. They wanted to optimize for revenue while achieving a good ROAS which was anywhere between 12-18x in the Google ads account and 29x on facebook. The PPC efforts currently make up anywhere from 40-50% of revenue for the business.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Marketing Strategy
Health & Wellness
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The Simon Sinek team brought me on to help them ramp up their online course offering on Simon Sinek's "InspireU" (https://simonsinek.com/InspireU#/).
We needed to scale up the ad program across social ad platforms, identify the profitability of the paid program at large, and figure out a better methodology for advertising dozens of courses at scale.
This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.
Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.
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The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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