
By creating a social media growth strategy that combines trend-based content and sales content, we managed to surpass Birdsong's milestone & go viral multiple times with dog-related meme content.
Think Influence was tasked to help Birdsong increase its following on Instagram to reach a milestone of 10k followers.
Think Influence curated an influencer strategy and program to help Birdsong increase its reach on Instagram and TikTok.
By creating a social media growth strategy that combines trend-based content and sales content, we managed to surpass Birdsong's milestone & go viral multiple times with dog-related meme content.
Marketing Strategy,Copywriting,Content Marketing,Marketing Strategy
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The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
Please read the Process overview first.
Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.

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