After the new design of the website launch, we are able to increase the conversion rate by 1.5% and an Average Order value increase of 11% resulting in almost 2x the revenue in 60 days when comparing to the 60 days before.


How we laid out the plan and promoted specific channels

  1. YouTube testimonial - drive engagement and awareness to potential customers based on specific channels and search terms (high-intent)
  2. Google Shopping campaign - show up in the search results for Google shopping results with a photo of the product based on high-intent keywords, related titles, and descriptions
  3. Google Search campaign - targeting high-intent keywords with ads that speak to the audience with a call-to-action to buy driving new customers to the site daily
  4. Website Design - improve conversion rate with better content and website flow for consumers
  5. List product on Amazon - With no history on Amazon, I leveraged my skills of being a Professional Amazon seller launching pk24 from $0 a month to just over $15K a month on just Amazon.

As you can tell, I have a holistic marketing view that seeks to understand your goals, define them with your target audience, and deliver a plan that works. If you choose me, you get experience and results and someone that is easy to work with.


Looking forward to being your Mayple marketing partner.


Best,

David E.

2x
Revenue in 60 days

The Challenge

pk24 faces unique challenges as the product is a vagina tightening cream and has been around since 2005. Due to the product type, you are not allowed to advertise on Facebook and no remarketing to site visitors on Google due to prohibited product types.


The website was old and did not convert well so we put an entire strategy in place starting with improving the conversion rate with a new Shopify template with well-written content that speaks to the target audience.

The Process

My role is the only marketing expert on the team with the goal of driving increased sales and revenue through digital marketing channels. To grow this company, we used a combination of channels with a well-thought-out step-by-step plan each with separate phases.

The Solution

After the new design of the website launch, we are able to increase the conversion rate by 1.5% and an Average Order value increase of 11% resulting in almost 2x the revenue in 60 days when comparing to the 60 days before.


How we laid out the plan and promoted specific channels

  1. YouTube testimonial - drive engagement and awareness to potential customers based on specific channels and search terms (high-intent)
  2. Google Shopping campaign - show up in the search results for Google shopping results with a photo of the product based on high-intent keywords, related titles, and descriptions
  3. Google Search campaign - targeting high-intent keywords with ads that speak to the audience with a call-to-action to buy driving new customers to the site daily
  4. Website Design - improve conversion rate with better content and website flow for consumers
  5. List product on Amazon - With no history on Amazon, I leveraged my skills of being a Professional Amazon seller launching pk24 from $0 a month to just over $15K a month on just Amazon.

As you can tell, I have a holistic marketing view that seeks to understand your goals, define them with your target audience, and deliver a plan that works. If you choose me, you get experience and results and someone that is easy to work with.


Looking forward to being your Mayple marketing partner.


Best,

David E.

Skills Used

Google Shopping,Paid Ads,Paid Ads,Paid Ads,Copywriting,CRO,Email Marketing,SEO,Web Development

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.68

CPO

Getaway

Getaway was created to give people time, space, & a place to disconnect from

the wired world through its rentable cabins secluded in nature.

10

ROAS

GruvTowl

Gruvtowl (Groove-Towel)  was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.


The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.

4

CPI

Health Hero

Heath Hero is a blockchain based health engagement platform that leverages IoT/connected devices and modern DeFi.


They needed help with growing their user base for their NFT based game 'GO!'.

10

ROAS

Oli Joy Sports

Help launch an online store for a wholesaler that relied on eBay sales.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.