Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
SimpleTax grew in users both business wide, and through paid search every year I managed it. We were able to hit the target CPA's the business wanted and competed aggressively in the search results with the top competitors.
The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.
I implemented Google and Bing campaigns that delivered tax account registrations at the goal target CPA. We implemented many messaging and landing page tests to optimize CTR and Conversion Rates. I also assisted with a lot of the pixel setup to improve the data stream to make additional optimizations based off of location, user type, completion status, revenue, etc.
SimpleTax grew in users both business wide, and through paid search every year I managed it. We were able to hit the target CPA's the business wanted and competed aggressively in the search results with the top competitors.
Paid Ads,Paid Ads,Paid Ads,CRO,Web Development
Technology
Put your e-mail in and we'll arrange a consultation call for you
ClubMed is well know luxury Travel Agency with its owns resorts.
I've been managing their Google Ads Account for Belgium, The Netherlands and Luxembourg for about 10 month while I was working as a PPC Expert at iProspect (part of Dentsu Aegis Media Group), Digital Agency.
The challenge was to keep CPC low while maintaining booking in their resorts around the world.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
