
Overall helped to increase sales 41% since March and increase the conversion rate by over 10%.
Beauty brand looking to get into Google Ads and have never run digital ads before. I set up both search and shopping from scratch and launched both campaigns.
Set up Google Merchant Center and get the product feed approved. Get conversion tracking set up. Create both the smart shopping and search campaigns from scratch and launch on manual bidding before switching to automated bidding and then focusing on target ROAS. Now we have switched over to performance max from smart shopping and have been able to scale the budget with an excellent ad strength score performance max ad.
Overall helped to increase sales 41% since March and increase the conversion rate by over 10%.
Paid Ads,Google Shopping
Beauty
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The client had developed a new website in WordPress, and the web developer called me in at the eleventh hour to check the site's organic optimization. I very quickly determined that the client's organic footprint would suffer badly by taking the site live. The client then redeveloped the site in Magento, and I took the lead in all matters related to organic optimization, including keyword research, content development and on-page optimization.