
With email marketing our team brought in a consistent 20% more revenue and an extra $60k in sales for Black Friday (store typically makes $2.5M yearly) and with social media management we grew their sales 40% month on month.
Challenge: underutilized email marketing list
Challenge: lack of social media presence
This brand only sells in their brick and mortar store. With email marketing our team brought in a consistent 20% more revenue and an extra $60k in sales for Black Friday (store typically makes $2.5M yearly) and with social media management we grew their sales 40% month on month.
Our agency was engaged to increase the brand's online presence, both on social platform and in customers' inboxes. While the brand did not have an online store, we managed to increase their sales 40% month on month by creating an engaged community of loyal fans and customers. More specifically, we:
*note, the company's social media assets have changed since we have worked with them. we had previously built a community of several thousand followers, however that Instagram account is no longer associated with the brand
With email marketing our team brought in a consistent 20% more revenue and an extra $60k in sales for Black Friday (store typically makes $2.5M yearly) and with social media management we grew their sales 40% month on month.
Email Marketing,Social Media Management,Paid Ads,Other,Content Marketing
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My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.

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