Woodhaven Furniture Case Study

The Challenge

Challenge: underutilized email marketing list

Challenge: lack of social media presence

This brand only sells in their brick and mortar store. With email marketing our team brought in a consistent 20% more revenue and an extra $60k in sales for Black Friday (store typically makes $2.5M yearly) and with social media management we grew their sales 40% month on month.

The Process

Our agency was engaged to increase the brand's online presence, both on social platform and in customers' inboxes. While the brand did not have an online store, we managed to increase their sales 40% month on month by creating an engaged community of loyal fans and customers. More specifically, we:

created social media content designed to attract new customer and increase repeat ones; our team delivered everything from conceptualizing and researching, to designing and coordinating customer-generated content
created a community of 5k+ engaged email subscribers, out of which many turned into paying customers
monitored analytics and made data driven decisions to continuously optimize our campaigns: paid and organic, hashtags, social media keywords, social proof and more
engaged with followers and community overall
coordinated online contests

*note, the company's social media assets have changed since we have worked with them. we had previously built a community of several thousand followers, however that Instagram account is no longer associated with the brand

The Solution

With email marketing our team brought in a consistent 20% more revenue and an extra $60k in sales for Black Friday (store typically makes $2.5M yearly) and with social media management we grew their sales 40% month on month.

Website

https://www.woodhavenfurniture.ca

Skills Used

Email Marketing,Social Media Management,Paid Ads,Other,Content Marketing

Industry

Home & Garden

Results by the numbers

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