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We were able to drop their average cost per membership purchase down about 45%. So from $200-$210 down to $115-$125 within the first 2 months of working together. We're now managing to hit sub $100 purchases.
Puremix is an established brand in the music production industry, teaching new producers how to master, mix and manage records. The main problem that they were facing was that the cost per conversion was too high for them to manage profitability long term, and they needed someone to come in and drop the CPA.
After doing an initial audit on the account, we've noticed that a majority of their ads were centered towards conversion purely, which was very inefficient when it came down to cost per conversion (avg $200-$210).
While running conversion ads has helped us a lot in the past, the cost of the membership ranged from $60-$200 so our theory was that the customer didn't have enough trust in the brand before buying, that's why they were seeing really high conversion numbers, because people were not familiar with the brand.
So we came up with a solution that involved an audience step down technique. We first hit audiences with engagement ads, introducing the brand to them. This is basic videos, quotes, etc. They had a plethora of content surrounding their product so this helped us a lot. We then retargeted those engagers with traffic ads, and these ads led to insightful guides and articles about music production, really valuable stuff. Lastly once they've been through all that we hit them with conversion ads that were more Call To Action based.
Setting this system up and getting it rolling full steam took about a month, but after that it was smooth sailing, dropping conversion costs significantly.
We were able to drop their average cost per membership purchase down about 45%. So from $200-$210 down to $115-$125 within the first 2 months of working together. We're now managing to hit sub $100 purchases.
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Definition of the B2C and B2B value proposition of Sports betting and Bingos in Spain.
Definition and implementation of the Group's brands architecture
Client is brand new to the social media advertising space. Did not have a Facebook business manager account previously, and when we created, it said that their account is disabled, even though we did not do anything on the account. In addition, we were in a time-crunch because they have a seasonal offer and want to promote it as much as possible.
Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.
The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.
In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.
New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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