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We were able to drop their average cost per membership purchase down about 45%. So from $200-$210 down to $115-$125 within the first 2 months of working together. We're now managing to hit sub $100 purchases.
Puremix is an established brand in the music production industry, teaching new producers how to master, mix and manage records. The main problem that they were facing was that the cost per conversion was too high for them to manage profitability long term, and they needed someone to come in and drop the CPA.
After doing an initial audit on the account, we've noticed that a majority of their ads were centered towards conversion purely, which was very inefficient when it came down to cost per conversion (avg $200-$210).
While running conversion ads has helped us a lot in the past, the cost of the membership ranged from $60-$200 so our theory was that the customer didn't have enough trust in the brand before buying, that's why they were seeing really high conversion numbers, because people were not familiar with the brand.
So we came up with a solution that involved an audience step down technique. We first hit audiences with engagement ads, introducing the brand to them. This is basic videos, quotes, etc. They had a plethora of content surrounding their product so this helped us a lot. We then retargeted those engagers with traffic ads, and these ads led to insightful guides and articles about music production, really valuable stuff. Lastly once they've been through all that we hit them with conversion ads that were more Call To Action based.
Setting this system up and getting it rolling full steam took about a month, but after that it was smooth sailing, dropping conversion costs significantly.
We were able to drop their average cost per membership purchase down about 45%. So from $200-$210 down to $115-$125 within the first 2 months of working together. We're now managing to hit sub $100 purchases.
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BlackLeaves was an up and coming fit tea brand in Australia, with some traction from influencers and a couple viral campaigns in the past. Their main problem was, they were not able to scale past $500 a month in adspend. Meaning they did not have a proven way of scaling their business. With stock laying around they needed help quick, because if the stock doesn't move it's expired.
Improve the storytelling from social content to generate more leads relevant to the brand and generate more brand awareness.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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