Overall CAC was reduced by 53% by optimizing each of the channels and creating the right messaging for each step of the customer journey.

0.53
CPO

The Challenge

The cost of acquisition through paid channels was higher than desired.

The Process

I analyzed the creative ad campaigns and data for each including return on ad spend (ROAS), customer acquisition costs (CAC).

The Solution

Overall CAC was reduced by 53% by optimizing each of the channels and creating the right messaging for each step of the customer journey.

Skills Used

CRO,Copywriting,Paid Ads,Paid Ads,Paid Ads

Industry

Health & Wellness

Results by the numbers

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Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.


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