Overall CAC was reduced by 53% by optimizing each of the channels and creating the right messaging for each step of the customer journey.

0.53
CPO

The Challenge

The cost of acquisition through paid channels was higher than desired.

The Process

I analyzed the creative ad campaigns and data for each including return on ad spend (ROAS), customer acquisition costs (CAC).

The Solution

Overall CAC was reduced by 53% by optimizing each of the channels and creating the right messaging for each step of the customer journey.

Skills Used

CRO,Copywriting,Paid Ads,Paid Ads,Paid Ads

Industry

Health & Wellness

Results by the numbers

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More Case Study

$1.27M

Sales

HearGift

I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.


Key achievements:

  • $1.27m in sales in the first 18 months, with an advertising spend of $428,302 (Facebook)
  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials

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Marketing wasn't efficient due to tracking issues and the website kept crashing.

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