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The new strategy achieved a 16% open rate (increasing from just 9%) and an impressive 13.2% click through rate. This targeted engagement strategy resulted in a 290% growth in email marketing revenue year over year.
Samsonite had a CRM database of customers but had not sent an email in over 6 months. They were looking for a fresh approach for its email marketing program to re-engage and nurture current and new customers. The challenge was to establish a new strategy and approach that would improve email open rates and click through rates to ultimately increase its ecommerce sales for its travel bags, luggage and accessories.
The strategy and approach consisted of redesigned email templates that were more visual and simplified, personalized messaging, and triggered email program to establish re-engagement and ongoing interest. The email strategy consisted of a welcome email series and re-engagement campaign, personalized birthday and anniversary email offers, a bi-monthly promotional email series and a post-purchase email series. The strategy was centered around a personalized and triggered email series leveraging customer data and engagement triggers.
The new strategy achieved a 16% open rate (increasing from just 9%) and an impressive 13.2% click through rate. This targeted engagement strategy resulted in a 290% growth in email marketing revenue year over year.
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SunRay Travel wanted to build strong relationships with powerful email sequences but needed a helping hand from a Copywriter
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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