The new strategy achieved a 16% open rate (increasing from just 9%) and an impressive 13.2% click through rate. This targeted engagement strategy resulted in a 290% growth in email marketing revenue year over year.

The Challenge

Samsonite had a CRM database of customers but had not sent an email in over 6 months. They were looking for a fresh approach for its email marketing program to re-engage and nurture current and new customers. The challenge was to establish a new strategy and approach that would improve email open rates and click through rates to ultimately increase its ecommerce sales for its travel bags, luggage and accessories. 

The Process

The strategy and approach consisted of redesigned email templates that were more visual and simplified, personalized messaging, and triggered email program to establish re-engagement and ongoing interest. The email strategy consisted of a welcome email series and re-engagement campaign, personalized birthday and anniversary email offers, a bi-monthly promotional email series and a post-purchase email series. The strategy was centered around a personalized and triggered email series leveraging customer data and engagement triggers.

The Solution

The new strategy achieved a 16% open rate (increasing from just 9%) and an impressive 13.2% click through rate. This targeted engagement strategy resulted in a 290% growth in email marketing revenue year over year.

Skills Used

Email Marketing

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.75

CPL

Pagani Beverly Hills

As an exotic car brand from Italy that wasn't Ferrari or Lamborghini, there wasn't too much brand recognition here in the US for Pagani. Additionally, there wasn't any awareness for the new dealership that had only recently opened its doors. As such, the website wasn't gaining any traction before we took on the challenge.

Mammoth Creameries

Mammoth Creameries is a low-sugar frozen custard sold online and in grocery retailers across the United States. Mammoth Creameries approached us with the goal of increasing brand awareness and becoming a recognized leader in the better-for-you ice cream market.

0.76

CPM

Vios Concept

Vios Concept are a hugely successful concept store (online and bricks & mortar) and café in Brighton, UK. They had built up a loyal social media following and now wanted to bring in expert help to manage and grow their organic social media presence and deliver tangible results from social media advertising.

Outer

Television Attribution across local markets

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.