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It took quite a bit of testing to become profitable between marketing and sales, but after testing multiple different funnels, we are now able to achieve a 200% ROAS in our campaigns. We've also gotten so much conversion data that we are able to go broad in our keywords and allow Google to bid more aggressively on TOF searches that we may miss.
A very vague search behavior by the persona makes it harder to get super targeted with the keywords we use, so we had to get creative with how we qualified the lead on every step of the funnel. There are also tight margins with the trucks that we buy and sell.
My role was to build an acquisition funnel on Google to qualify and generate leads who ar looking to sell their semi-truck.
It took quite a bit of testing to become profitable between marketing and sales, but after testing multiple different funnels, we are now able to achieve a 200% ROAS in our campaigns. We've also gotten so much conversion data that we are able to go broad in our keywords and allow Google to bid more aggressively on TOF searches that we may miss.
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ZF Friedrichshafen is a world leader in the manufacture and supply of components to the automotive industry. The company employs 147,000+ people and has an annual turnover of 36.52 billion Euro's.
As an agency our role was to target the aftermarket (mechanics, installers and distributors) through multiple B2B campaigns across YouTube and Google Ads, as well as SEO over a period of at least five years.
Peak + Valley is a herbal blend supplement brand that embraces the power of adaptogenic herbs and mushrooms. Formulated by a black women scientist, the blends serve as an at-home herbal apothecary.
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