Took the monthly budget from about $75K to over a million dollars in less than 2 years, and at the same time improved the CAC by 9%.

The Challenge

Main objective was to grow the subscriptions as quickly as possible.

The Process

The Solution

Took the monthly budget from about $75K to over a million dollars in less than 2 years, and at the same time improved the CAC by 9%.

Skills Used

Other

Industry

Art & Entertainment

Results by the numbers

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0.44

ROAS

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Goodfair is an online recycled clothing retailer focused on reversing the negative effects of consumerism. Unlike ThredUp or a normal thrift store, customers purchase "product categories or bundles" and are sent an eclectic mix of items adding a mystery element to the experience.


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  • Always had an abundance of low-converting product categories that they wanted to push


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  • Worked with the client on an influencer outreach plan to build up their asset library—used this content to create eye-catching videos that focused on the styling of the products, while also highlighting Goodfair's mission
  • Pitched the client on product-specific influencer outreach initiatives to get more creative (and hopefully higher converting) content featuring the products that were a tougher sell


2.43

CPO

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Kenko wanted to increase conversions with Facebook ads. They hadn't clearly defined their audience and we had to help them find the right customers for them.

Wolvestuff

Woulvestuff reached out to us because they were trying to find a better way to use their existing chatbot. The store had a chatbot referring customers to the website from Facebook and inviting people to join a mailing list, according to the client, that list is responsible for 40% of the sites income.


the main challenge was that the client wanted to use the same chatbot for the website and Facebook, we had to do something that will provide a reason for new and returned users to engage with the chatbot and give their emails to join the community.



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