Vital Start Health Case Study

The Challenge

We were tasked with uncovering potential audiences, testing messaging and visuals, as well as landing pages, to understand and project potential KPIs.

Once we had initial benchmarks, our goal was to improve the performance, polish the messaging, and help the client raise the necessary capital by showcasing initial achievements.

The Process

We employed the Rapid Fire testing method on Facebook and Instagram, where we strategically tested audiences, messaging, and visuals to find the right mix of these variables to maximize performance.

On Google, we have also created multiple campaigns targeting search intent of different stages of maternal health to identify which audiences were more likely to convert.

The Solution

$.26

CPC ON COLD SOCIAL AUDIENCES

$.70

CPC ON HIGH-INTENT AUDIENCES

$12

AVERAGE COST PER QUALIFIED LEAD

AVERAGE CTR

Website

http://vitalstarthealth.com

Skills Used

Paid Ads,Paid Ads,Paid Ads,Copywriting,Marketing Strategy

Industry

Technology

Results by the numbers

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