$.26

CPC ON COLD SOCIAL AUDIENCES


$.70

CPC ON HIGH-INTENT AUDIENCES


$12

AVERAGE COST PER QUALIFIED LEAD


5%

AVERAGE CTR


10
CPL

The Challenge

We were tasked with uncovering potential audiences, testing messaging and visuals, as well as landing pages, to understand and project potential KPIs.

Once we had initial benchmarks, our goal was to improve the performance, polish the messaging, and help the client raise the necessary capital by showcasing initial achievements.


The Process

We employed the Rapid Fire testing method on Facebook and Instagram, where we strategically tested audiences, messaging, and visuals to find the right mix of these variables to maximize performance.

On Google, we have also created multiple campaigns targeting search intent of different stages of maternal health to identify which audiences were more likely to convert.


The Solution

$.26

CPC ON COLD SOCIAL AUDIENCES


$.70

CPC ON HIGH-INTENT AUDIENCES


$12

AVERAGE COST PER QUALIFIED LEAD


5%

AVERAGE CTR


Skills Used

Paid Ads,Paid Ads,Paid Ads,Copywriting,Marketing Strategy

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Freshly

Implement a new CRM system to create an omni-channel platform to talk to prospects and customers with a single voice.

Faasos

  • CPO (Cost per order) was drastically increasing
  • Competition like Zomato had an upper hand
  • Hyperlocal targeting had very high CPA

0.52

CPL

Windowtech

Client is brand new to the social media advertising space. Did not have a Facebook business manager account previously, and when we created, it said that their account is disabled, even though we did not do anything on the account. In addition, we were in a time-crunch because they have a seasonal offer and want to promote it as much as possible.

0.6

CPL

TWM Group

As a boutique portfolio management firm, it was important for TWM Group to look the part. They needed a website redesign (soon live, the landing page can be seen at https://wealthmanagement.twmgroup.ca/), savvy copywriting and proper advertising campaigns.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.