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My main objective is to raise profit. This can be done in two different aspects on the media side: Raise the gross income and/or raising the profit margin. So, I changed the campaigns structure to have different margin profits and to feed the Google Ads AI. This tipe of change permited me to raise the gross income of high margin products with less investiment.
The main challenge of a big retailer is Black Friday. Besides a great amount of planning time, it needs a very careful attention to the real time data that is coming from the purchases. The campaign structure is quite a bit different with the products with the best promotions highlited and requires to be on duty overnight.
My responsibilities at Novo Mundo are;
- Media and digital advertising agency coordination. I was responsible for
performance media profit growth with a focus on increasing of E-commerces and App
KPIs such as Revenue, Conversion Rate, Avg. Order Value, ROI and LTV.
- Forecasting the projected daily,monthly and annual sales plan, adjusting for
seasonal events and historical and trending data from Google Analytics, Tableau,
AppsFlyer, Google Trends, Similar Web.
- Analizing and reporting on the performance of e-commerce and micro and macroambient data for strategic adequacy.
- I also support Branding, SEO, UX, and other technical issues, such as structured
data, tag, and other IT projects.
- Implement LGPD (Brazilian data privacy law)
My main objective is to raise profit. This can be done in two different aspects on the media side: Raise the gross income and/or raising the profit margin. So, I changed the campaigns structure to have different margin profits and to feed the Google Ads AI. This tipe of change permited me to raise the gross income of high margin products with less investiment.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Branding
Technology
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Vaughtons Automotive manufacture and supply the badges that appear on luxury cars - most famous for making the Aston Martin ‘wings’ they have also worked with Rolls Royce, Bentley, McLaren, and a host of other luxury cars. The challenge Vaughtons faced was a rise in cheap, inferior alternatives and a brand that was seen as old fashioned.
Work to get the Water For People non profit applied to the Google Grants program ($10k/mo ad spend cap) and long term, get them accepted to the Google Grants Pro ($40k/mo cap).
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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