My main objective is to raise profit. This can be done in two different aspects on the media side: Raise the gross income and/or raising the profit margin. So, I changed the campaigns structure to have different margin profits and to feed the Google Ads AI. This tipe of change permited me to raise the gross income of high margin products with less investiment.

2
ROAS

The Challenge

The main challenge of a big retailer is Black Friday. Besides a great amount of planning time, it needs a very careful attention to the real time data that is coming from the purchases. The campaign structure is quite a bit different with the products with the best promotions highlited and requires to be on duty overnight.

The Process

My responsibilities at Novo Mundo are;


- Media and digital advertising agency coordination. I was responsible for

performance media profit growth with a focus on increasing of E-commerces and App

KPIs such as Revenue, Conversion Rate, Avg. Order Value, ROI and LTV.

- Forecasting the projected daily,monthly and annual sales plan, adjusting for

seasonal events and historical and trending data from Google Analytics, Tableau,

AppsFlyer, Google Trends, Similar Web.

- Analizing and reporting on the performance of e-commerce and micro and macroambient data for strategic adequacy.

- I also support Branding, SEO, UX, and other technical issues, such as structured

data, tag, and other IT projects.

- Implement LGPD (Brazilian data privacy law)

The Solution

My main objective is to raise profit. This can be done in two different aspects on the media side: Raise the gross income and/or raising the profit margin. So, I changed the campaigns structure to have different margin profits and to feed the Google Ads AI. This tipe of change permited me to raise the gross income of high margin products with less investiment.

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Branding

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.5

CPL

Center Coast Realty

Client lists homes and condos for sale in the Chicago area real estate market with Facebook Ads. Wanted to generate better qualified leads at a lower Cost Per Lead which ranged from $25 - $30 per lead.

American Eagle Outfitters

The challenge was differentiating American Eagle Outfitters from its competitors in the teen specialty retail space as well as keeping all social media channels fresh and unique to increase followers, engagement and traffic to the website.

1.5

ROAS

Sunny Sports

Client was struggling to profitably advertise their products. With tens of thousands of products, with different price points, this is an ongoing struggle.

become

Bring down the price for a quality lead

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.