
I was able to achieve 5 month on month improvements in terms of cost per lead and volume of leads for the client. Saving them approximately $140K for the 2nd quarter of the year.
Reduce CPL from $45-55 per lead to below $30 which is around a 40-50% improvement in cost per lead
I used the clients databased to download various custom export lists of previous leads & sales in various industries/qualifications. I then used these customer exports to create and test lookalike audiences.
I restructured the ad account completely.
Then I did a deep dive analysis to the creatives. Found what worked in the past and made many iterations of it. This is when the account really turned around.
I was able to achieve 5 month on month improvements in terms of cost per lead and volume of leads for the client. Saving them approximately $140K for the 2nd quarter of the year.
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Company: produces and sells parts for recreational boats like switches and breaker, as well as custom panels.
Challenge: their acquired a 40k email subscriber list that was not monetized to its fullest
Results: 15-20% increase in revenue month on month as a result of our team's email marketing efforts
Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
The brand is a startup launching everyday comfortable work clothing for females right in the midst of the pandemic.
We take the time to build up traction through PR/Facebook/Google at low spend keeping ROAS at cash flow positive. Working closely with the founder to build amazing creative content to push as content is king.
As thing progressed we scale from $0 revenue to $100k/month today just on DTC alone (excluding retailer). Marketing spend went from $25/day to $500/day.
While in July 2021-now most brand who ran on FB/IG has issue with iOS 14.5 - we are scaling and growing due to our preparedness with the right content and marketing strategy in place to make it works.

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