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Advertising efforts have driven topline sales growth, informed customer retention strategies (including language used in email drip campaigns) and attracted buyer attention for retail distribution. From 2019 to 2020, returning customer rate increased 37% with an additional 16% improvement from 2020 to 2021.
Advertising CBD products online is always a challenge, but the challenge is even bigger when a brand has a smaller budget they wish to scale as sales grow. Mad Ritual wanted to raise brand awareness and drive sales without risking the long-term viability of brand assets, particularly on Facebook, by triggering ad violations.
As the marketing strategist, I've overseen development of all ad campaigns and channel testing as we have navigated the shifting editorial landscape for CBD and hemp. Testing is key. Audience expansion beyond the primary "athlete" target most CBD topical companies go after was also essential to delivering a positive ROAS. Ad language is cheeky. We encourage people to 'get naked' to enjoy the bath bombs. The topical carries the tagline 'recover like a rebel'. Our current marketing mix is a blend of landing page strategies with user generated content, reviews and highlighted benefits speaking to 'anybody with a body'.
Advertising efforts have driven topline sales growth, informed customer retention strategies (including language used in email drip campaigns) and attracted buyer attention for retail distribution. From 2019 to 2020, returning customer rate increased 37% with an additional 16% improvement from 2020 to 2021.
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thelegalpartners.com are a local law firm in the south west suburbs of London. Despite being local and having used a number of SEO consultants historically, they still had not managed to rank for 'business lawyers richmond' and other local terms.
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Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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