
Here the challenge is to catch the good leads. There are many of them but 95% wants packaging in quantities inferiors to 3000 units.
To grap hot leads but requiring big quantities of packaging with order above 100K
I'm a digital expert for this company.
I manage all digital channels as a consultant.
Here the challenge is to catch the good leads. There are many of them but 95% wants packaging in quantities inferiors to 3000 units.
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The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.
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