• Month 1 on Google Ads we were able to increase revenue 30% and increase ROAS by 40%
  • Bing contributed an additional $80,000 in sales in Month 1 (Since they were not live on Bing before, all revenue was incremental)
0.4
ROAS

The Challenge

Increase e-commerce sales via Google/Bing Ads profitability at higher spend levels ($150-$200k/mo starting spend).

The Process

My role was to lead client communication, account strategy, as well as all implementation on Google Ads and Bing Ads.


Top Performing PPC Strategies

  • Performance Max campaign alongside tROAS bidding strategy has allowed to really push spend and access new inventory while still hitting 800% ROAS
  • Also set up Smart Shopping - Catch All campaign, which only spends if the Performance Max campaign runs out of budget. This ensure they do not have any downtime with their shopping ads
  • Setting up merchant promotions for them so that they are able to include their discount code in all their shopping ads across both Google and Bing
  • Broke out non-brand search campaigns around top performing brands and product categories
  • Expanding dynamic search campaigns and lowering tROAS bidding strategy targets in order to increase revenue
  • Bing Merchant Center set up and launching Bing Shopping campaigns (previously the client was not live on Bing)

The Solution

  • Month 1 on Google Ads we were able to increase revenue 30% and increase ROAS by 40%
  • Bing contributed an additional $80,000 in sales in Month 1 (Since they were not live on Bing before, all revenue was incremental)
Skills Used

Paid Ads,Paid Ads,Google Shopping

Industry

Automotive & Transportation

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1

CPL

Soundry Health

The biggest challenge with this client was conversion tracking because of HIPAA compliance. Their product needed to be HIPAA compliant which means we cannot place any third-party javascript on the website to track people who enter their web platform.

0.4

CPO

Green 4 Ever

Green 4 Ever is one of the biggest fake plants seller in Estonia.


They were mostly selling from their connections, word-of-mouth and B2B partners.


However, they wanted to explore the B2C world through Facebook and Instagram ads.

0.9

CPR

Talent Hack

Talent Hack is building a platform for fitness professionals to give the tools to succeed in their online business. They started off as a job board. I met them a year ago and audited their account and found a lot of issues and subsequently took over as their part time growth lead from an agency and turned performance around with 2 weeks.

2.13

ROAS

Zoofest

Make the festival known to 18 to 35 year olds.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

‍

Feedmark

‍For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

‍

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.