• Month 1 on Google Ads we were able to increase revenue 30% and increase ROAS by 40%
  • Bing contributed an additional $80,000 in sales in Month 1 (Since they were not live on Bing before, all revenue was incremental)
0.4
ROAS

The Challenge

Increase e-commerce sales via Google/Bing Ads profitability at higher spend levels ($150-$200k/mo starting spend).

The Process

My role was to lead client communication, account strategy, as well as all implementation on Google Ads and Bing Ads.


Top Performing PPC Strategies

  • Performance Max campaign alongside tROAS bidding strategy has allowed to really push spend and access new inventory while still hitting 800% ROAS
  • Also set up Smart Shopping - Catch All campaign, which only spends if the Performance Max campaign runs out of budget. This ensure they do not have any downtime with their shopping ads
  • Setting up merchant promotions for them so that they are able to include their discount code in all their shopping ads across both Google and Bing
  • Broke out non-brand search campaigns around top performing brands and product categories
  • Expanding dynamic search campaigns and lowering tROAS bidding strategy targets in order to increase revenue
  • Bing Merchant Center set up and launching Bing Shopping campaigns (previously the client was not live on Bing)

The Solution

  • Month 1 on Google Ads we were able to increase revenue 30% and increase ROAS by 40%
  • Bing contributed an additional $80,000 in sales in Month 1 (Since they were not live on Bing before, all revenue was incremental)
Skills Used

Paid Ads,Paid Ads,Google Shopping

Industry

Automotive & Transportation

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.3

CPM

Xagio

Xagio is an online software tool that combines the power of cloud WordPress

management and a feature-rich optimization plugin. They were looking to generate more leads and sales through paid ads.

0.15

ROAS

Happy Endings

It has never been advertised on google before, so we had very little data.

Over 3.000 products.

Very Niche

0.4

ROAS

UTV Source

Increase e-commerce sales via Google/Bing Ads profitability at higher spend levels ($150-$200k/mo starting spend).

CHANEL

Large scale events and digital activation

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.