• Month 1 on Google Ads we were able to increase revenue 30% and increase ROAS by 40%
  • Bing contributed an additional $80,000 in sales in Month 1 (Since they were not live on Bing before, all revenue was incremental)
0.4
ROAS

The Challenge

Increase e-commerce sales via Google/Bing Ads profitability at higher spend levels ($150-$200k/mo starting spend).

The Process

My role was to lead client communication, account strategy, as well as all implementation on Google Ads and Bing Ads.


Top Performing PPC Strategies

  • Performance Max campaign alongside tROAS bidding strategy has allowed to really push spend and access new inventory while still hitting 800% ROAS
  • Also set up Smart Shopping - Catch All campaign, which only spends if the Performance Max campaign runs out of budget. This ensure they do not have any downtime with their shopping ads
  • Setting up merchant promotions for them so that they are able to include their discount code in all their shopping ads across both Google and Bing
  • Broke out non-brand search campaigns around top performing brands and product categories
  • Expanding dynamic search campaigns and lowering tROAS bidding strategy targets in order to increase revenue
  • Bing Merchant Center set up and launching Bing Shopping campaigns (previously the client was not live on Bing)

The Solution

  • Month 1 on Google Ads we were able to increase revenue 30% and increase ROAS by 40%
  • Bing contributed an additional $80,000 in sales in Month 1 (Since they were not live on Bing before, all revenue was incremental)
Skills Used

Paid Ads,Paid Ads,Google Shopping

Industry

Automotive & Transportation

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Aaron Chang

Build a Landing Page for the Holidays, itegrated with Shopify and apps for free gifts, quntity breaks app and Gift Card experience.

Lead Generation Landing Page.

Wolford

Wolford is an  Austrian textile manufacturer of tights, bodysuits and underwear, as well as women's clothing and accessories.

Main objective was to run a branding campaign to test audience segments and to reduce the bounce rate.

Stellar Construction LLC

The client wanted to use a website to generate leads online. They had a website designed and

built. After six months of their website being live, they had generated zero website leads. That’s when they contacted us to help them with their inbound marketing.

5

ROAS

Mulepak

Brand new fanny pack brand with 0 social proof. We had to start from scratch!

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.