• Month 1 on Google Ads we were able to increase revenue 30% and increase ROAS by 40%
  • Bing contributed an additional $80,000 in sales in Month 1 (Since they were not live on Bing before, all revenue was incremental)
0.4
ROAS

The Challenge

Increase e-commerce sales via Google/Bing Ads profitability at higher spend levels ($150-$200k/mo starting spend).

The Process

My role was to lead client communication, account strategy, as well as all implementation on Google Ads and Bing Ads.


Top Performing PPC Strategies

  • Performance Max campaign alongside tROAS bidding strategy has allowed to really push spend and access new inventory while still hitting 800% ROAS
  • Also set up Smart Shopping - Catch All campaign, which only spends if the Performance Max campaign runs out of budget. This ensure they do not have any downtime with their shopping ads
  • Setting up merchant promotions for them so that they are able to include their discount code in all their shopping ads across both Google and Bing
  • Broke out non-brand search campaigns around top performing brands and product categories
  • Expanding dynamic search campaigns and lowering tROAS bidding strategy targets in order to increase revenue
  • Bing Merchant Center set up and launching Bing Shopping campaigns (previously the client was not live on Bing)

The Solution

  • Month 1 on Google Ads we were able to increase revenue 30% and increase ROAS by 40%
  • Bing contributed an additional $80,000 in sales in Month 1 (Since they were not live on Bing before, all revenue was incremental)
Skills Used

Paid Ads,Paid Ads,Google Shopping

Industry

Automotive & Transportation

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1

CPL

Polyfuze

Website redevelopment, branding, and initial ads to generate traffic and measure results

0.82

CPL

The Sales Consultancy

  • No Channels had yet been activated and there was no consistent source of leads for this ultra-high-ticket service. Literally starting on 0.

1.5

CPR

Fundrazr

FundRazr is a powerful, free online fundraising platform with proven, multi-purpose crowdfunding technology for effective organizational and individual fundraising. They currently host 182,000+ live campaigns with $175+ million raised so far!

0.5

CPL

Shillington Education

 How can Shillington Education, a leading brick and mortar, graphics design university since 1997, drive enrollment globally to their new online graphics design course offering.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.