
Improved performance by 90% within 2 weeks due to tracking implementation errors by the previous agency. It is very important to have your tracking right so that you can optimize to correct data.
Talent Hack is building a platform for fitness professionals to give the tools to succeed in their online business. They started off as a job board. I met them a year ago and audited their account and found a lot of issues and subsequently took over as their part time growth lead from an agency and turned performance around with 2 weeks.
Took over Talent Hack digital marketing strategy from an agency. Turned performance around within two weeks and brought CAC down by 90%. Helped business grow through the Covid storm and also reposition them selves in the industry. They closed a $4M seed round recently and are well positioned to raise a series A in 2021.
Improved performance by 90% within 2 weeks due to tracking implementation errors by the previous agency. It is very important to have your tracking right so that you can optimize to correct data.
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My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.

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