
Improved performance by 90% within 2 weeks due to tracking implementation errors by the previous agency. It is very important to have your tracking right so that you can optimize to correct data.
Talent Hack is building a platform for fitness professionals to give the tools to succeed in their online business. They started off as a job board. I met them a year ago and audited their account and found a lot of issues and subsequently took over as their part time growth lead from an agency and turned performance around with 2 weeks.
Took over Talent Hack digital marketing strategy from an agency. Turned performance around within two weeks and brought CAC down by 90%. Helped business grow through the Covid storm and also reposition them selves in the industry. They closed a $4M seed round recently and are well positioned to raise a series A in 2021.
Improved performance by 90% within 2 weeks due to tracking implementation errors by the previous agency. It is very important to have your tracking right so that you can optimize to correct data.
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.

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