
Improved performance by 90% within 2 weeks due to tracking implementation errors by the previous agency. It is very important to have your tracking right so that you can optimize to correct data.
Talent Hack is building a platform for fitness professionals to give the tools to succeed in their online business. They started off as a job board. I met them a year ago and audited their account and found a lot of issues and subsequently took over as their part time growth lead from an agency and turned performance around with 2 weeks.
Took over Talent Hack digital marketing strategy from an agency. Turned performance around within two weeks and brought CAC down by 90%. Helped business grow through the Covid storm and also reposition them selves in the industry. They closed a $4M seed round recently and are well positioned to raise a series A in 2021.
Improved performance by 90% within 2 weeks due to tracking implementation errors by the previous agency. It is very important to have your tracking right so that you can optimize to correct data.
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The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.