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Produced and executed 3 360 engagement platforms: Dare To Do, All Star Weekend: Courtside Studios 2.0 and 3.0 and the Real Change Opportunity Fund. Each of these Platforms helped raise brand awareness, sentiment and affinity levels with new target and helped keep a brand with a declining soda portfolio flat.
In a health conscious world of consumers switching from sugary sodas to water and teas, Mountain Dew has always found ways to grow within the category. However, despite it's growth, Dew has struggled to recruit new drinkers into the brand and specifically having difficulties recruiting multicultural targets, even with a marquee partnership with the NBA. My work as Account Director at Ten35, the Cultural Agency Of Record, helped the brand gain relevance with a revamped recruitment strategy, redefined creative target and developed the creative articulation of new strategic idea.
Through gathering and analyzing insights, I was able to lead my team to create a strategic plan to address key opportunity areas. Derived from that Strategic Plan, we were able to create and execute a robust 360 tactile plan with extending engagement platforms to better leverage the NBA and brand partners as assets and effectively engage the new target through cultural articulations.
Produced and executed 3 360 engagement platforms: Dare To Do, All Star Weekend: Courtside Studios 2.0 and 3.0 and the Real Change Opportunity Fund. Each of these Platforms helped raise brand awareness, sentiment and affinity levels with new target and helped keep a brand with a declining soda portfolio flat.
Marketing Strategy,Branding,Other,Marketing Strategy,Marketing Strategy
Food & Drink
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In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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