Increased web traffic and lead generation. Promoted in-person events to drive participation.

0
CPM

The Challenge

Client was having issues driving traffic to their website and having users contact them for their services. No way to measure traffic and engagement.

The Process

Set up campaigns in English and Spanish targeting relevant keywords with proper ad copy to drive clicks to the proper URL on the site. Utilized Google best practices, which included RSAs, ad extensions and building out a negative keyword list.


Setup clients Google Analytics UA and GA4 properties along with custom dashboards and reports.

The Solution

Increased web traffic and lead generation. Promoted in-person events to drive participation.

Skills Used

Paid Ads,Marketing Strategy,Other

Industry

Professional Services

Results by the numbers

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