Hayward is a global manufacturer and supplier of pool equipment. Their goal was to raise awareness and drive participation in their Dealer Program with pool retailers and contractors while at the same time drive consumer sales through their dealers across Canada. 

The company wanted to acquire new customers with traffic

Lilyana Naturals is a massive brand on Amazon.

After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.

I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.

Vita Cup was looking for a team to support their in-house designers and create a higher output of creatives on a regular basis. We have worked with Vita Cup for years on both graphics and videos, primarily for advertising pieces, to help them scale quicker and stay on brand along the way.