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Email campaigns are now responsible for 30% of Tech Checks sales, increasing from only 14% in 2018. This is due to increased sending volume, detailed list management, and varying the content in the campaigns.
Because Tech Checks spends a lot of money to acquire a customer, even at a significant loss, the return sales that are driven by email are a big factor in delivering profits.
Tech Checks is a check printing service that competes against high profile brands such as QuickBooks, Deluxe, and VistaPrint. Tech Checks needed a firm that can help them promote to their target audience their value and vastly superior processing times. Retaining customers was also a huge challenge, as many of their customers ordered one time from them and never returned to reorder.
Creating a series of emails targeted to different audiences:
New customers were offered a free gift for placing an order, just to get them to order once.
Existing customers are kept informed with newsletters on topics relating to small business, success stories, and occasional offers.
Email campaigns are now responsible for 30% of Tech Checks sales, increasing from only 14% in 2018. This is due to increased sending volume, detailed list management, and varying the content in the campaigns.
Because Tech Checks spends a lot of money to acquire a customer, even at a significant loss, the return sales that are driven by email are a big factor in delivering profits.
Email Marketing,Content Marketing,Branding
Finance
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They wanted to retain more customers and acquire new ones through social media
Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter. Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.
In 2021 Vaughtons approach Delta with a challenge.
In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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