Email campaigns are now responsible for 30% of Tech Checks sales, increasing from only 14% in 2018. This is due to increased sending volume, detailed list management, and varying the content in the campaigns.

Because Tech Checks spends a lot of money to acquire a customer, even at a significant loss, the return sales that are driven by email are a big factor in delivering profits.

The Challenge

Tech Checks is a check printing service that competes against high profile brands such as QuickBooks, Deluxe, and VistaPrint. Tech Checks needed a firm that can help them promote to their target audience their value and vastly superior processing times. Retaining customers was also a huge challenge, as many of their customers ordered one time from them and never returned to reorder.

The Process

Creating a series of emails targeted to different audiences:

New customers were offered a free gift for placing an order, just to get them to order once.

Existing customers are kept informed with newsletters on topics relating to small business, success stories, and occasional offers.

The Solution

Email campaigns are now responsible for 30% of Tech Checks sales, increasing from only 14% in 2018. This is due to increased sending volume, detailed list management, and varying the content in the campaigns.

Because Tech Checks spends a lot of money to acquire a customer, even at a significant loss, the return sales that are driven by email are a big factor in delivering profits.

Skills Used

Email Marketing,Content Marketing,Branding

Industry

Finance

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

ROAS

ZenMarket

On any given day, I am to keep a team of more than 10 people from different countries, cultures and languages on-brand to deliver the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed to directly, in a frank and sincere brand voice.

0.5

CPL

Skills Certified Australia

Reduce CPL from $45-55 per lead to below $30 which is around a 40-50% improvement in cost per lead

0.3

ROAS

Onest Health

Increase Shopify store revenue for a fitness supplement brand.

Capital One

It was an eight-week engagement to conduct an SEO audit for a section of the client's site. I managed an offshore resource supporting the engagement and used an in-house design specialist to product the final report deliverable for the client. I conducted a range of interviews with the major members of the marketing team to understand internal processes, workflows, marketing persona development and marketing research.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.