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Not only did we decrease the amount the client was spending on their leads - we also managed to increase the quality of the leads (through more detailed targeting) so their conversion rate of the leads increased too.
TechIS is a fantastic company that offers coding bootcamps online, completely remotely.
We had the challenge of almost halving their CPA (meetings booked) in a US-only campaign structure.
Having limited access to the process and infrastructure this was almost entirely down to us to increase campaign efficiency, curate content and optimise ads.
We managed a budget of between $1,500-2,000 per day. To start, we optimised their previous ads and worked out where all of the leaks were - this improved performance by ~20%.
After we had finished analysing the content and making further optimisations we managed an extra ~15%.
Not only did we decrease the amount the client was spending on their leads - we also managed to increase the quality of the leads (through more detailed targeting) so their conversion rate of the leads increased too.
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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
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