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Not only did we decrease the amount the client was spending on their leads - we also managed to increase the quality of the leads (through more detailed targeting) so their conversion rate of the leads increased too.
TechIS is a fantastic company that offers coding bootcamps online, completely remotely.
We had the challenge of almost halving their CPA (meetings booked) in a US-only campaign structure.
Having limited access to the process and infrastructure this was almost entirely down to us to increase campaign efficiency, curate content and optimise ads.
We managed a budget of between $1,500-2,000 per day. To start, we optimised their previous ads and worked out where all of the leaks were - this improved performance by ~20%.
After we had finished analysing the content and making further optimisations we managed an extra ~15%.
Not only did we decrease the amount the client was spending on their leads - we also managed to increase the quality of the leads (through more detailed targeting) so their conversion rate of the leads increased too.
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Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
increase reservation and optimized marketing funnels and sales processes to increase bookings
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