Exceeded monthly revenue goal of $150k, maintained over 10x ROAS for many months
Expand the brand's target market overseas to US and CA audiences
Strong keyword and audience targeting resulted in higher rate of return on product sales
Exceeded monthly revenue goal of $150k, maintained over 10x ROAS for many months
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Marketing Strategy
Style & Fashion
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With the increasing demand for the brand and expanding, as a result of our marketing efforts, it's become challenging keeping up with the expansion to new locations around the country. We are now working on marketing calendars, new strategies, and incorporating all new locations into this to have a unified brand.
For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
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