
We have seen an increase in session on site of 27% YoY while producing 28% more conversions as our CVR remained constant.
See case study here
To help improve traffic to site as well as revenue
We created new Google Non-brand campaigns with longer tailed keywords.
We have seen an increase in session on site of 27% YoY while producing 28% more conversions as our CVR remained constant.
See case study here
Paid Ads
Nonprofit & Government
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Puremix is an established brand in the music production industry, teaching new producers how to master, mix and manage records. The main problem that they were facing was that the cost per conversion was too high for them to manage profitability long term, and they needed someone to come in and drop the CPA.
As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.