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They not only reached the top 5 for their local target search phrases, they also outranked national level firms for "heads of terms" and other popular legal document searches.
thelegalpartners.com are a local law firm in the south west suburbs of London. Despite being local and having used a number of SEO consultants historically, they still had not managed to rank for 'business lawyers richmond' and other local terms.
I performed a data scrape of their site and their competitors, used machine learning to crunch the numbers and found out what their competitors were doing and not doing. As a result I was able to present recommendations with forecasts on rank gain and implementation guidance.
They not only reached the top 5 for their local target search phrases, they also outranked national level firms for "heads of terms" and other popular legal document searches.
SEO,Other
Professional Services
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Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
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MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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