They not only reached the top 5 for their local target search phrases, they also outranked national level firms for "heads of terms" and other popular legal document searches.
thelegalpartners.com are a local law firm in the south west suburbs of London. Despite being local and having used a number of SEO consultants historically, they still had not managed to rank for 'business lawyers richmond' and other local terms.
I performed a data scrape of their site and their competitors, used machine learning to crunch the numbers and found out what their competitors were doing and not doing. As a result I was able to present recommendations with forecasts on rank gain and implementation guidance.
They not only reached the top 5 for their local target search phrases, they also outranked national level firms for "heads of terms" and other popular legal document searches.
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Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.
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