• Full rebuilt of all sections of the site including news, players, qualification events, venue, history, ticket sales portal, etc.
  • ‘Live event mode’ during the tournament: real-time scoring data updates, leaderboard, player stats, video highlights and live stream, live-blog with a custom admin UI.
  • Scalable hosting architecture in AWS & Akamai to support 10 millions+ active unique visitors per day during the event in 2019
  • Integrations with SMT (scoring data), Amazon Cognito (SSO), Secutix (ticketing backoffice), StreamAMG (video platform), dotMailer (email marketing)


The Challenge

Create a new digital platform for the oldest golf tournament for 2019 event

The Process

We worked on this project in partnership with Delete agency (UK). We were responsible for technical research, specification & architecture, Development, QA. Delete team was handling strategy, design, UX, solution direction, SEO.


We delivered this project in 3 phases:

1) Ticket & hospitality eCommerce

2) Pre-event state - news, player & event information, qualifications

3) Live event - high traffic website


We worked together with the client team, Delete's solutions director we created a roadmap, and user stories. We collaborated with third party solution providers - ticketing (Secutix), video (StreamAMG), mobile development team, support team, and defined the right integration approaches, we managed the overall technical project planning between them.


Project spanned more than 1 year in development with a team of 7 developers.


3 months before the event, we ran the full event rehearsal with all teams involved (media, content, all technical teams). For this our team temporary moved to Cluj where the technical support team is based. We simulated all planned (and not planned) situations that could occur, and tested that our solutions works fine.


During the event our team again joined forces with support team to make sure there are no issues.

The Solution

  • Full rebuilt of all sections of the site including news, players, qualification events, venue, history, ticket sales portal, etc.
  • ‘Live event mode’ during the tournament: real-time scoring data updates, leaderboard, player stats, video highlights and live stream, live-blog with a custom admin UI.
  • Scalable hosting architecture in AWS & Akamai to support 10 millions+ active unique visitors per day during the event in 2019
  • Integrations with SMT (scoring data), Amazon Cognito (SSO), Secutix (ticketing backoffice), StreamAMG (video platform), dotMailer (email marketing)


Skills Used

Web Development

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.78

ROAS

Just In Case

Just In Case is an online store selling phone charging accessories. They reached out to us to get more sales at a better margin.

3

CPL

Avoca Pools

Avoca pools were interested in filling their seasonal calendar with new pool installations early in the season. The goal set was to book 5 months of installations (10 to 15) of custom inground pools in a 60 day period.



Maxis Services

Maxis Services is a BC renovation and handyman contracting company. They reached out to us for help with:

  • website redesign
  • website rebuild
  • getting more clients

0.41

ROAS

Lilyana Naturals

Lilyana Naturals is a massive brand on Amazon.


After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.


I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.