
As expected, the first month saw a dip in spend (we went from around $15K a month to about $10K). The ROAS was around 2.5 (average for last 6 months was at 2.2). By month 2, daily spend had gone to $500 a day (a 500% increase) and ROAS was over 3. That was their best month for 2022 and also their largest spend ever.
The brand wanted to expand its presence on Google but had a hard time scaling. They were only using Shopping and had yet to try Performance Max.
The first step was to keep the Shopping campaigns running while creating a new Performance Max campaign to see how the account would handle it. The account had a lot of conversions and was using "data driven" as the attribution model.
The daily spend started at $100 a day.
As expected, the first month saw a dip in spend (we went from around $15K a month to about $10K). The ROAS was around 2.5 (average for last 6 months was at 2.2). By month 2, daily spend had gone to $500 a day (a 500% increase) and ROAS was over 3. That was their best month for 2022 and also their largest spend ever.
Paid Ads,Google Shopping
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Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.