
Over the course of 12 months, traffic and sales from organic traffic increased by over 300% positioning TJP as the top online player in their vertical.
We started work with Timber Joinery Perth, a local Perth-based business bespoke timber furniture, doors, windows and joinery, soon after they had launched in the market.
As a fresh new brand in the market, they started with no sales pipeline and needed a way to find new customers at scale, and quick.
We launched Google, Bing and Facebook Ads campaigns to kickstart initial business and fill up the pipeline while we worked on their SEO in the background to fuel more scalable, longer-term growth.
New content was rolled out across the site to showcase the wide range of products and styles that TJP has to offer which greatly increased their organic search footprint - the number of keywords they were ranking for skyrocketed from 15 to over 600.
A longer-term authority-building campaign was implemented and gradually brought their rankings for these keywords from the 3rd page of Google to the 1st - eventually placing them comfortably in the top 5.
Over the course of 12 months, traffic and sales from organic traffic increased by over 300% positioning TJP as the top online player in their vertical.
Copywriting,SEO,Content Marketing,Marketing Strategy,Web Development,Paid Ads,Paid Ads,Paid Ads
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This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.
I am partnering with WInebuyers to grow their business through paid media. We're working on establishing their FB/IG ad campaigns, as well as considering secondary channels for success. So far, we've audited their site and layout as well as tested multiple creative types and audiences on FB.
This client had more than 20 facilities for treating addiction. They were spending hundreds of thousands of dollars on Google ads in order to drive phone calls, but they had no call tracking and hadn't done any conversion optimization. We created microsites in order to narrowly target their advertising both geographically, as well as by substance (eg alcohol, opiates, benzos, etc). We set up call tracking and started A/B testing. We had a multitude of wins, losses, and iterations to the websites based on our work. But I'm proud to have skyrocketed their revenue with 3 separate A/B tests that EACH increased the conversion rate on their primary goal of a phone call by more than 100% (99% statistically significant).

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