Over the course of 12 months, traffic and sales from organic traffic increased by over 300% positioning TJP as the top online player in their vertical.
We started work with Timber Joinery Perth, a local Perth-based business bespoke timber furniture, doors, windows and joinery, soon after they had launched in the market.
As a fresh new brand in the market, they started with no sales pipeline and needed a way to find new customers at scale, and quick.
We launched Google, Bing and Facebook Ads campaigns to kickstart initial business and fill up the pipeline while we worked on their SEO in the background to fuel more scalable, longer-term growth.
New content was rolled out across the site to showcase the wide range of products and styles that TJP has to offer which greatly increased their organic search footprint - the number of keywords they were ranking for skyrocketed from 15 to over 600.
A longer-term authority-building campaign was implemented and gradually brought their rankings for these keywords from the 3rd page of Google to the 1st - eventually placing them comfortably in the top 5.
Over the course of 12 months, traffic and sales from organic traffic increased by over 300% positioning TJP as the top online player in their vertical.
Copywriting,SEO,Content Marketing,Marketing Strategy,Web Development,Paid Ads,Paid Ads,Paid Ads
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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
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