Over the course of 12 months, traffic and sales from organic traffic increased by over 300% positioning TJP as the top online player in their vertical.
We started work with Timber Joinery Perth, a local Perth-based business bespoke timber furniture, doors, windows and joinery, soon after they had launched in the market.
As a fresh new brand in the market, they started with no sales pipeline and needed a way to find new customers at scale, and quick.
We launched Google, Bing and Facebook Ads campaigns to kickstart initial business and fill up the pipeline while we worked on their SEO in the background to fuel more scalable, longer-term growth.
New content was rolled out across the site to showcase the wide range of products and styles that TJP has to offer which greatly increased their organic search footprint - the number of keywords they were ranking for skyrocketed from 15 to over 600.
A longer-term authority-building campaign was implemented and gradually brought their rankings for these keywords from the 3rd page of Google to the 1st - eventually placing them comfortably in the top 5.
Over the course of 12 months, traffic and sales from organic traffic increased by over 300% positioning TJP as the top online player in their vertical.
Copywriting,SEO,Content Marketing,Marketing Strategy,Web Development,Paid Ads,Paid Ads,Paid Ads
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The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
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