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Over the course of 12 months, traffic and sales from organic traffic increased by over 300% positioning TJP as the top online player in their vertical.
We started work with Timber Joinery Perth, a local Perth-based business bespoke timber furniture, doors, windows and joinery, soon after they had launched in the market.
As a fresh new brand in the market, they started with no sales pipeline and needed a way to find new customers at scale, and quick.
We launched Google, Bing and Facebook Ads campaigns to kickstart initial business and fill up the pipeline while we worked on their SEO in the background to fuel more scalable, longer-term growth.
New content was rolled out across the site to showcase the wide range of products and styles that TJP has to offer which greatly increased their organic search footprint - the number of keywords they were ranking for skyrocketed from 15 to over 600.
A longer-term authority-building campaign was implemented and gradually brought their rankings for these keywords from the 3rd page of Google to the 1st - eventually placing them comfortably in the top 5.
Over the course of 12 months, traffic and sales from organic traffic increased by over 300% positioning TJP as the top online player in their vertical.
Copywriting,SEO,Content Marketing,Marketing Strategy,Web Development,Paid Ads,Paid Ads,Paid Ads
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Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.
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