
We managed to grow sales by 50% to 200% sales each year, while maintaining low CPAs.
Scaling a little-known kids mountain biking company through digital advertising.
Trailcraft makes amazing, premium kids mountain bikes, but they had little brand awareness in the space. Our goal was to use advertising to feature their products more heavily through YouTube, Display, Social Media, Search, and Shopping Advertising.
We managed to grow sales by 50% to 200% sales each year, while maintaining low CPAs.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Branding,CRO,Marketing Strategy,Social Media Management,SEO
Sports, Outdoors & Fitness
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Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.

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