This brand was doing a lot of client acquisition through FB ads but didn’t have anything set up for the customer experience in the backend. They were leaving a lot of money on the table paying for customer acquisition but weren’t nurturing their leads and customers.
We set up their email marketing foundations from the strategy, technical set-up, foundational flows: Welcome, Abandoned Cart, Browse Abandon, Post Purchase and Win Back flows, copywriting, and technical work. We created a system that that was automated to generate revenue from their email list.
312% increase in revenue in 30 days
Email Marketing,Copywriting,Marketing Strategy
Beauty
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The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.