• Consistent 8x ROAS on Social up to 30x ROAS
  • 6x ROAS on Google
  • Under $15 CPA on social 
  • 277% Increase in search traffic
10
ROAS

The Challenge

  1. Popular products were often sold out and would take a while to get inventory back in stock.
  2. Had no prior data from paid advertising 
  3. Educating people about new car parts 

The Process

I am in charge of the overall paid media strategy.


Facebook & Instagram Ads

They had a good amount of organic traffic going to their site, so I decided to start off with a dynamic retargeting campaign for both Facebook and Instagram. Then I started to implement a marketing funnel strategy, where I created Top, middle, and bottom of the funnel campaigns. I created two top of the funnel campaigns, one was to get page engagement and likes, the second was to drive traffic to a featured customer blog post. The middle of the funnel showed popular products targeting people that have engaged with their content and also added lookalike audiences in here. The bottom of the funnel is remarketing people that have been to the site or viewed certain products. 


Google Shopping Ads

I created a Google shopping campaign where I broke it down to a few ad groups with each promoting a certain product category to start off with and then create campaigns with the top performing products.

The Solution

  • Consistent 8x ROAS on Social up to 30x ROAS
  • 6x ROAS on Google
  • Under $15 CPA on social 
  • 277% Increase in search traffic
Skills Used

Paid Ads,Google Shopping,Marketing Strategy

Industry

Automotive & Transportation

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.39

CPO

Hopper

Hopper wanted to improve their dynamic campaigns with the help from a Facebook ads expert

3.7

CPL

Work214

Work 214 is an independent co-working space in Dallas that needed help lowering their cost per lead.

David Von

The client had the following challenges:


  1. Low email marketing revenues
  2. No email marketing strategy
  3. No optimization on the Klaviyo account
  4. Low repeat customers

NAWS

Goal was to scale revenue from Google Ads and Bing Ads while still remaining profitable and hitting ROAS goal of 600-800%

Wise Lines

‍Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

‍

‍

‍

‍

Frothy Monkey

‍Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.