• Consistent 8x ROAS on Social up to 30x ROAS
  • 6x ROAS on Google
  • Under $15 CPA on social 
  • 277% Increase in search traffic
10
ROAS

The Challenge

  1. Popular products were often sold out and would take a while to get inventory back in stock.
  2. Had no prior data from paid advertising 
  3. Educating people about new car parts 

The Process

I am in charge of the overall paid media strategy.


Facebook & Instagram Ads

They had a good amount of organic traffic going to their site, so I decided to start off with a dynamic retargeting campaign for both Facebook and Instagram. Then I started to implement a marketing funnel strategy, where I created Top, middle, and bottom of the funnel campaigns. I created two top of the funnel campaigns, one was to get page engagement and likes, the second was to drive traffic to a featured customer blog post. The middle of the funnel showed popular products targeting people that have engaged with their content and also added lookalike audiences in here. The bottom of the funnel is remarketing people that have been to the site or viewed certain products. 


Google Shopping Ads

I created a Google shopping campaign where I broke it down to a few ad groups with each promoting a certain product category to start off with and then create campaigns with the top performing products.

The Solution

  • Consistent 8x ROAS on Social up to 30x ROAS
  • 6x ROAS on Google
  • Under $15 CPA on social 
  • 277% Increase in search traffic
Skills Used

Paid Ads,Google Shopping,Marketing Strategy

Industry

Automotive & Transportation

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Cycle Neron

Limited ressources, getting creatives for ads, working with a poor web agency

0.25

ROAS

Vant Panels

  1. Ensuring ad spend is used efficiently.
  2. Verifying that tracking is done properly, given that Vant Panels sells free samples, tracking those are super important.
  3. Growing revenue. We've seen too often where flourishing brands find it tough to break through new self imposed ceilings in their ad accounts.

Faasos

  • CPO (Cost per order) was drastically increasing
  • Competition like Zomato had an upper hand
  • Hyperlocal targeting had very high CPA

0.82

CPL

The Sales Consultancy

  • No Channels had yet been activated and there was no consistent source of leads for this ultra-high-ticket service. Literally starting on 0.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.