1. Popular products were often sold out and would take a while to get inventory back in stock.
2. Had no prior data from paid advertising 
3. Educating people about new car parts 

I am in charge of the overall paid media strategy.

Facebook & Instagram Ads

They had a good amount of organic traffic going to their site, so I decided to start off with a dynamic retargeting campaign for both Facebook and Instagram. Then I started to implement a marketing funnel strategy, where I created Top, middle, and bottom of the funnel campaigns. I created two top of the funnel campaigns, one was to get page engagement and likes, the second was to drive traffic to a featured customer blog post. The middle of the funnel showed popular products targeting people that have engaged with their content and also added lookalike audiences in here. The bottom of the funnel is remarketing people that have been to the site or viewed certain products. 

Google Shopping Ads

I created a Google shopping campaign where I broke it down to a few ad groups with each promoting a certain product category to start off with and then create campaigns with the top performing products.