pk24 faces unique challenges as the product is a vagina tightening cream and has been around since 2005. Due to the product type, you are not allowed to advertise on Facebook and no remarketing to site visitors on Google due to prohibited product types.

The website was old and did not convert well so we put an entire strategy in place starting with improving the conversion rate with a new Shopify template with well-written content that speaks to the target audience.

Each campaign has its own challenges, but that is what makes it so fun! Figuring out which creators will optimize each campaigns return. The main challenge is to ensure both parties understand what they need!

The world's first live events subscription service across music, film, food & wine, theater, tech & innovation and more.

- User Acquisition Growth.

- Paid Media on Facebook & Instagram

- Paid Media Strategies & Funnels

- Landing Pages

- Advertising Strategy

- Copywriting

Through my video production company, I developed digital content for Adidas directed a very targeted niche: Sports for women, focused on Soccer & Tennis. As part of Adidas global awareness campaign, I worked with the brand creating digital content at its main new product releases in the region and covered the main sponsored sporting events in LATAM, USA & Europe: FIFA World Cup, UEFA Champions League Finals, Concacaf Gold Cup, Copa America LATAM, as well as performed interviews with sports personalities.