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Vita Cup was looking for a team to support their in-house designers and create a higher output of creatives on a regular basis. We have worked with Vita Cup for years on both graphics and videos, primarily for advertising pieces, to help them scale quicker and stay on brand along the way.
Vita Cup's expert team works with NLC on a project-by-project basis. They brief us with general information and their needs and our team of designers takes it from there to create high quality graphics and/or videos that they can run on all digital fronts in their marketing efforts.
Although we don't receive specific marketing figures back, we have been able to work on hundreds of new creatives each year with them, which in turn is significantly supporting their return on ad spend.
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
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