Vita Cup was looking for a team to support their in-house designers and create a higher output of creatives on a regular basis. We have worked with Vita Cup for years on both graphics and videos, primarily for advertising pieces, to help them scale quicker and stay on brand along the way.
Vita Cup's expert team works with NLC on a project-by-project basis. They brief us with general information and their needs and our team of designers takes it from there to create high quality graphics and/or videos that they can run on all digital fronts in their marketing efforts.
Although we don't receive specific marketing figures back, we have been able to work on hundreds of new creatives each year with them, which in turn is significantly supporting their return on ad spend.
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I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.
One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.
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