Public opinion polls showed that people are more familiar with this brand and more aware of it. We also succeeded in selling launch boxes.
Heineken 00 first launch in Israel.
As the head of social at my company, I created a strategic plan, decided which audience to target, what videos to show them, and what promotions they would receive to generate awareness and conversion for the brand.
Public opinion polls showed that people are more familiar with this brand and more aware of it. We also succeeded in selling launch boxes.
Paid Ads
Food & Drink
Put your e-mail in and we'll arrange a consultation call for you
They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.
I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.
The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.