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My client CQURE Academy was a successful online education platform for cybersecurity professionals. When I took over the project it was its 3rd year existence.
The challenge I had was the speed of the growth for the new season with the existing courses (products).
1- When I arrived, I have analysed the previous years data first.
2- Afterward, I worked on some estimations for the current year.
3- I had meetings with my team and other team members within the agency for brainstorming.
4- Combining these activities, I prepared a final recommendation document to overcome the challenge.
5- As a result, we proposed new type of courses with the optimal work from the client as well as updating the existing content for the similar persona.
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Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
Maybank is among the top 5 banks in South East Asia with total assets of USD165 billion. It has an international network of over 2,400 branches and offices in 20 countries and employs 45,000 employees.
Client provides scalp micropigmentation services for men and women as an alternative solution for baldness and hair loss. Client wanted more leads for their website related to phone calls, contact us, chat and sign ups with Google Ads and provide accurate lead reporting for their offices in the US and UK.
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