• 40% increase in revenue.
  • 125% traffic increase to the website.
  • 92.57% audience growth in social media
  • 57.34% increase in newsletter list.
  • Posts' reach was more than 6,5 million on social media.
0.4
CPO

The Challenge

My client CQURE Academy was a successful online education platform for cybersecurity professionals. When I took over the project it was its 3rd year existence.


The challenge I had was the speed of the growth for the new season with the existing courses (products).

The Process

1- When I arrived, I have analysed the previous years data first.

2- Afterward, I worked on some estimations for the current year.

3- I had meetings with my team and other team members within the agency for brainstorming.

4- Combining these activities, I prepared a final recommendation document to overcome the challenge.

5- As a result, we proposed new type of courses with the optimal work from the client as well as updating the existing content for the similar persona.

The Solution

  • 40% increase in revenue.
  • 125% traffic increase to the website.
  • 92.57% audience growth in social media
  • 57.34% increase in newsletter list.
  • Posts' reach was more than 6,5 million on social media.
Skills Used

Marketing Strategy,Email Marketing,Paid Ads,Paid Ads,Paid Ads,Web Development,Paid Ads,Paid Ads,Paid Ads,Other,Content Marketing

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

General Assembly

One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.

2

ROAS

Kit Kat Klocks

Getting a consistent overall 3x ROAS across all campaigns. This product did not perform well with remarketing campaigns, so I had to figure out how to create profitable campaigns with cold audiences.

Wise Lines

RootsTech

The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.