
My client CQURE Academy was a successful online education platform for cybersecurity professionals. When I took over the project it was its 3rd year existence.
The challenge I had was the speed of the growth for the new season with the existing courses (products).
1- When I arrived, I have analysed the previous years data first.
2- Afterward, I worked on some estimations for the current year.
3- I had meetings with my team and other team members within the agency for brainstorming.
4- Combining these activities, I prepared a final recommendation document to overcome the challenge.
5- As a result, we proposed new type of courses with the optimal work from the client as well as updating the existing content for the similar persona.
Marketing Strategy,Email Marketing,Paid Ads,Paid Ads,Paid Ads,Web Development,Paid Ads,Paid Ads,Paid Ads,Other,Content Marketing
Education
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Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
BeautifiedYou found that many of their consumers were more loyal to the different brands they sold than BeautifiedYou as a company. They enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.