• 40% increase in revenue.
  • 125% traffic increase to the website.
  • 92.57% audience growth in social media
  • 57.34% increase in newsletter list.
  • Posts' reach was more than 6,5 million on social media.
0.4
CPO

The Challenge

My client CQURE Academy was a successful online education platform for cybersecurity professionals. When I took over the project it was its 3rd year existence.


The challenge I had was the speed of the growth for the new season with the existing courses (products).

The Process

1- When I arrived, I have analysed the previous years data first.

2- Afterward, I worked on some estimations for the current year.

3- I had meetings with my team and other team members within the agency for brainstorming.

4- Combining these activities, I prepared a final recommendation document to overcome the challenge.

5- As a result, we proposed new type of courses with the optimal work from the client as well as updating the existing content for the similar persona.

The Solution

  • 40% increase in revenue.
  • 125% traffic increase to the website.
  • 92.57% audience growth in social media
  • 57.34% increase in newsletter list.
  • Posts' reach was more than 6,5 million on social media.
Skills Used

Marketing Strategy,Email Marketing,Paid Ads,Paid Ads,Paid Ads,Web Development,Paid Ads,Paid Ads,Paid Ads,Other,Content Marketing

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Univision Deportes

Developed & produced digital and lineal content during FIFA Brazil World Cup 2014 to increase a niche market viewer base.

Developed & produced digital and lineal content during the Supercup Final 2015

Developed & produced a series of interviews with the top Latin American soccer players in Europe

Pollogen

 Pollogen is a subsidiary of Lumenis, which means they are promoted on the same keywords, so we needed to understand in each country which keywords to target. Also, because of the long procurement process, we had to define a qualified lead to calculate ROI.

4.43

CPR

NXI Gestatio

We wanted to increase online visibility to promote physical visitors to the installation.

0.39

ROAS

The Vegan Warehouse

The brand wanted to expand its presence on Google but had a hard time scaling. They were only using Shopping and had yet to try Performance Max.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.