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My client CQURE Academy was a successful online education platform for cybersecurity professionals. When I took over the project it was its 3rd year existence.
The challenge I had was the speed of the growth for the new season with the existing courses (products).
1- When I arrived, I have analysed the previous years data first.
2- Afterward, I worked on some estimations for the current year.
3- I had meetings with my team and other team members within the agency for brainstorming.
4- Combining these activities, I prepared a final recommendation document to overcome the challenge.
5- As a result, we proposed new type of courses with the optimal work from the client as well as updating the existing content for the similar persona.
Marketing Strategy,Email Marketing,Paid Ads,Paid Ads,Paid Ads,Web Development,Paid Ads,Paid Ads,Paid Ads,Other,Content Marketing
Education
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
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